United Way Marketing Collateral
Building a comprehensive kit of advocacy & fundraising campaign material for the local branch of a national nonprofit.
Turning Vision into Visuals
I shape the big visual idea and sweat the small stuff for United Way of Greater Richmond and Petersburg (UWGRP to its friends). Dreaming up campaigns, layouts, and graphics that feel on-brand on-purpose. I partner closely with the Director of Strategy to turn fundraising, and donor outreach, needs into clear visuals, keeping everything consistent (and current).
My Role
- Campaign brand development
- Branding design
- Print collateral
- Email design
- Social media design
