Going from courtside to chart-topping, presenting unmatched performance.
infographics Design meets sportsball
When a basketball phenom from Australia’s performance was off the charts, RedBull asked me to reorganize and present said charts in a way that grabbed people’s attention.
Role
Designer
Team
Paul Yoffe – Client
Jan Salm – Data Journalist
The Toolkit:
The Savannah Economic Development Authority (SEDA) can’t afford to miss out or make a bad first impression when billions are at stake. With so many cities competing for talent and business relocations, regions only get one shot at standing out. And claiming to be yet another “great place to live” isn’t going to cut it.
Since our first meeting 19 years ago, we’ve shown SEDA how a research and data-driven creative strategy could turn websites, brochures, annual reports, and mailers into powerful business tools. Our partnership has resulted in over 11,600 new jobs, 155 local business expansions, and $7B invested in the region.
Standing out with memorable mailers at unexpected times
More about these unconventional mailers here
Modernizing their annual reports into responsive, digital experiences
Upgrading the UI of their primary marketing tool (their website).
The Toolkit:
Working for WorldVision’s team on the No Child for Sale campaign, I visualized the stark reality of millions of children around the world using simple illustrations, data visualizations, and animation. The campaign was successful in getting Bill S-211 “The Fighting Against Forced Labour and Child Labour in Supply Chains Act” passed in 2021.
*Of course, all the petition signing for hundreds of thousands of people, lobbying by WorldVision, and advocacy work by the Property Brothers probably helped too.
The Toolkit:
I met Matt, the cofounder of Civic Power of Change, at a CreativeMorningsRVA event and was introduced to their work linking resource-strapped political campaigns with motivated creatives. I immediately signed up and have since enjoyed producing branding, print, and digital materials for several campaigns contributing to their 62% win rate.
The Toolkit:
After revitalizing NYU’s Alumni Family Day with a new brand identity, I continued to create impactful projects for the Alumni Relations Department. These include videos for incoming students and visual identities for initiatives like Alumni College and the annual Changemakers campaign, featuring a dedicated website, awardee videos, and social media content.
The Toolkit:
The Georgia W Bush Center asked me to tackle one of my toughest challenges to date. Translate the atrocities they uncovered in North Korea into attention-grabbing, but not depressing, visuals. That endeavor resulted in 3 large infographics and 2 explainer videos.
The Toolkit:
I’ve had several opportunities to play my small part for our men and women in uniform. Once on a series of videos for the Bush Center, focusing on the invisible wounds many veterans experience, especially those who served after 9/11. Additionally, I created an explainer video for Virginia Navigator, a nonprofit that provides valuable resources to older adults, people with disabilities, veterans, and their caregivers, helping to support these individuals and their families.
The Toolkit:
UNFPA, the UN's sexual and reproductive health agency, aims to create a world where every pregnancy is wanted, every birth is safe, and every young person thrives. They asked me to visualize their research on keeping girls in school through puberty. I brought the data to life through the story of a girl named Lena, making the charts and graphs more engaging. Word must have spread in UN circles, as UNESCO's Jamaica office soon requested a similar video.
*The National Forest Foundation, to be exact
The Toolkit:
I was approached by the National Forestry Foundation to breathe some life into an infographic they created with useful facts and figures about the benefits of our national forests.
Toolkit:
The Georgia W Bush Center asked me to tackle one of my toughest challenges to date. Translate the atrocities they uncovered in North Korea into attention-grabbing, but not depressing, visuals. That endeavor resulted in 3 large infographics and 2 explainer videos.
