Branding
From startups to nonprofits, designing brands that make a difference
Behind the Headlines: Branding of The Current
Launching a local, independent news source to combat misinformation… in this economy?
Art Direction, Brand strategy
Branding Darren Costa’s ‘Established Yet Fresh’ Campaign
How did I communicate trustworthiness to separate a candidate from the corruption of their predecessor?
Logo design, Print Collateral, Social Media Collateral
Grey Spaces Branding Design
Launching a new hospitality brand that looks like it’s been around for decades takes a keen eye for detail and the ability to tap into historic symbolism.
Personas, Concept Development, Logo Design, Style guide preparation
Pouring “Down-Home Charm” into a can for Coastal Empire Beer
When my client wanted to evoke a laid-back, nostalgic vibe that stood out on shelves I got my hands dirty and started drawing. Yes, lots of product research was needed as well.
Custom Illustration, Logo Design, Consumer Packaging Design
Breathing new life into Port Tampa Bay
Refreshing an aging brand with a new visual identity, reflecting their transition from exclusively serving container ships.
Logo Design, Style guide preparation