Branding

From startups to nonprofits, designing brands that make a difference

UI/UX design skillset
seda website on multiple devices

Behind the Headlines: Branding of The Current

Launching a local, independent news source to combat misinformation… in this economy?

Art Direction, Brand strategy

Branding Darren Costa’s ‘Established Yet Fresh’ Campaign

How did I communicate trustworthiness to separate a candidate from the corruption of their predecessor?

Logo design, Print Collateral, Social Media Collateral

seda website on multiple devices
seda website on multiple devices

Grey Spaces Branding Design

Launching a new hospitality brand that looks like it’s been around for decades takes a keen eye for detail and the ability to tap into historic symbolism.

Personas, Concept Development, Logo Design, Style guide preparation

Pouring “Down-Home Charm” into a can for Coastal Empire Beer

When my client wanted to evoke a laid-back, nostalgic vibe that stood out on shelves I got my hands dirty and started drawing. Yes, lots of product research was needed as well.

Custom Illustration, Logo Design, Consumer Packaging Design

seda website on multiple devices
seda website on multiple devices

Breathing new life into Port Tampa Bay

Refreshing an aging brand with a new visual identity, reflecting their transition from exclusively serving container ships.

Logo Design, Style guide preparation

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