Branding Local Journalism Outlet The Current
Communicating transparency and trustworthiness in a sea of spin.

Answering the Call for Truth
The tragic killing of Ahmaud Arbery and other significant political events in Georgia, a concerned group of citizens decided to establish an independent journalism platform to deliver impartial and thorough coverage of local politics. They approached my team to develop a brand for their project to convey stability and trustworthiness.
Role
Art Director / Designer / Motion Designer
Team
James Donaldson – Designer
Susan Isaacs – Creative Director
Aline Lopez- Project Manager















