ABOUT – ANDREW DAVIES

Hi, I’m Andrew

I’m an Art Director & Brand/Motion/UI/UX Designer and educator with extensive experience leading creative teams to produce engaging visual content that boosts traffic, improves employee engagement, and drives revenue growth. I have a proven ability to manage multi-disciplinary teams on varied print, web & video projects.

When I’m not designing I’m teaching Typography to hostages or getting injured on the volleyball court.

Work History

Freelance Creative Director – Visual.ly, Contently, Skyword, and Quickframe platforms

Aug 2014 – Present

Garnered millions of views for GE, BOSCH, UNICEF, and Abbott by supervising an international team of designers and animators in the production of infographics and over 100 explainer videos.
Produced compelling infographics and explainer videos for the No Child For Sale campaign by WorldVision leading to the passage of Bill S-211 “The Fighting Against Forced Labour and Child Labour in Supply Chains Act.”

Principal / Chief Creative Officer / Senior Designer – Paragon Design Group

Dec 2006 – Present

Increased web traffic and social media impressions by 230% and revenue by $1M+ via multi-channel digital marketing strategies and content creation.
Directed the creative for a 19-year partnership with Savannah Economic Development Authority (SEDA) contributing to $7B+ in regional investment using digital & print collateral.
Directed a strategic content creation campaign, propelling Happy Return’s valuation and facilitating successful acquisitions by PayPal and UPS.
Delivered over $700K in revenue by successfully pitching for and securing high-profile projects from Avalara, Experian, The Weather Channel, and CNN.
Crafted a cohesive and dynamic brand identity for NYU’s prestigious alumni network, developing sophisticated marketing materials that elevated engagement across multiple high-profile programs, including their Alumni Family Day, Student Send-Offs, and the groundbreaking Alumni Changemakers initiative.
Earned over 100K views for WordPress.com by supervising the production of over 30 explainer videos that have since been translated into 5 languages.

Art Director – MadGenius Creative Fusion

Dec 2005 – Dec 2006

Instrumental in founding and cultivating the creative powerhouse behind Jackson, Mississippi’s premier ad agency, steering the creative department to conceptualize and execute multi-million dollar campaigns across diverse sectors including hospitality, healthcare, and sporting goods.

Volunteer Work

Designer – Civic Power of Change

Aug 2022 – Present

Enhanced candidates’ visual branding and produced compelling marketing materials, boosting down-ballot election win rate to 62% and significantly improving voter engagement and recognition.

Designer/Organizer – CreativeMornings RVA

(Oct 2022 – Present)

Assist with planning and day of event tasks as well as designing print and digital collateral.

Education Liaison – AIGA RVA

(Jan 2019 – Dec 2023)

Served as a connection between the local chapter of AIGA and the student design community at VCU including organizing end-of-year portfolio reviews and student-professional interviews.

Skills

UI/UX

Project scoping • Information Architecture • Wireframing • Low and High-fidelity prototypes • Design system creation & maintenance

Design

Art Direction • Graphic Design • Presentation Design • Motion Design • Infographic Design • Branding Design • Social Media Graphics • Email design • Ebook design

Software

Figma • Adobe Creative Suite • Google Suite • Microsoft Office Suite • Canva • Keynote • PowerPoint • WordPress • Framer • Webflow • Squarespace

Project Management

Airtable • Teamwork • Notion

Marketing

Content strategy • Lead magnet creation • Blog writing

Education

Google UX Design Certificates

Design a User Experience for Social Good & Prepare for Jobs
(September 2024)
Build Dynamic User Interfaces (UI) for Websites (August 2024)
Build Wireframes and Low-Fidelity Prototypes (August 2024)
Conduct UX Research and Test Early Concepts (August 2024)
Create High-Fidelity Designs and Prototypes in Figma (August 2024)
Foundations of User Experience (UX) Design (July 2024)
Start the UX Design Process: Empathize, Define, and Ideate (July 2024)

Interaction Design Foundation Certificates

Design for the 21st Century (August 2024)
Design Thinking: The Ultimate Guide (March 2024)
AI for Designers (Jan 2024)
Visual Design: The Ultimate Guide (Jan 2024)

LinkedIn Learning Certificates

Learning Art Direction (Dec 2023)
What is Generative AI? (Dec 2023)
Ethics in the Age of AI (Dec 2023)
Generative AI: The Evolution of Thoughtful Online Search (Dec 2023)
Creativity Bootcamp (Mar 2020)
The Five-Step Creative Process (Mar 2020)
Sketch for UX Design (Feb 2020)
After Effects for UX Design (Jan 2020)
Typography: Choosing and Combining Typefaces (Feb 2020)
Typography: Color, Contrast, and Scale (Feb 2020)

Johns Hopkins University

The Data Scientist’s Toolbox (Dec 2014)

SCAD Degrees

MFA in Computer Art
BFA in Illustration & Computer Art

Testimonials

“It was quite enjoyable working with Andrew. His professionalism and talent combine to give him a demeanor of creative quietness, which produces excellent work every single time. Honestly. His creative process happens so fast and with such succinct focus, it is truly inspirational just to be a part of it, and that goes for creatives and clients alike. If given the opportunity, I’d definitely work with Andrew again.”

Wade Acuff
Animator / Modeler, Weta Digital

“Andrew’s cognitive insights have an obvious impact on his design work, displayed in the quality of the product he delivers to his clients: Rich creativity and innovation, deep design message and language, and the ability to help clients achieve a final product that best serves the goals – and even hidden aspirations – that they desire to communicate to their larger audience.”

Frank W. Spencer IV
Founder & Principal at TFSX

“Drew is one of the most talented designers I’ve worked with in Savannah. He has been our “go-to” guy for almost all of The Creative Coast Alliance’s print and design work and we continue to go back for more. A partner at Paragon Design Group, his company has come through in the clutch too many times to count!”

Fitz Haile
Data & Analytics Consultant

“I wanted to reach out to express our appreciation for the AWESOME explainer video you and your team created for VirginiaNavigator! We are simply thrilled with the finished product, but maybe more importantly for you to know….working with you was such an immense pleasure.”

Adrienne Johnson
Executive Director, Virginia Navigator

Recent PRESENTations