How did I work with UN agencies to advocate for children’s rights?

Children’s sexuality, I know, it’s not exactly a fun topic. But it’s an important one. Which is why I was so happy to support UNFPA, the UN’s sexual and reproductive health agency, with their awareness campaign targeting Eastern Europe and Central Asia region.

They asked me to visualize their research on keeping girls in school through puberty. I brought the data to life through the story of a girl named Lena.

The Toolkit:

  • Custom Illustration
  • Motion Design
  • Animation

The first challenge was to figure out how to abstract the female form without resorting to stereotypes.
color swatches
a row of character designs
The choice of character design and colors were meant to abstract, and universalise the depictions of children in the peice.
teenage pregnancy stats for Eastern Europe
bar chart comparing access to contraception in Eastern Europe

Word must have spread in UN circles, as UNICEF’s Jamaica office soon asked me for their explainer video. This time, it focused on how grown-ups can support our kids through the tumultuous age of adolescence.

UNICEF character designs

The goal was to keep the character designs as simple as possible to make them feel universally applicable to any child, but still expressive enough to communicate the range of emotions we needed for the campaign.

UNICEF color swatches

When using simplified characters and graphics, it’s important to employ color to enhance the storytelling.
UNICEF storyboards